C.A.P.S

BRAND IDENTITY

C.A.P.S is an academic advisement service offered at Kean University exclusive to freshmen & sophomores. They refer students to other departments, help students with basic needs ( food/ shelter), & empower students to engage in unique experiences on their academic journey.

The road-like lines of the custom letterforms create a sense of motion and progress, which add a factor of gamification and fun to the idea of counseling/advisement.